Sleeve›Firms

ROBERT W. BAIRD & CO. INCORPORATED

MILWAUKEE, WICRD #8158SEC #801-7571As of 2026-04-30

AUM Over Time

Discretionary
Non-Discretionary

At a Glance

Total AUM$394.07B
Discretionary$289.49B73% of AUM
Non-Discretionary$104.58B
Client Accounts367,123
Avg Account Size$1.1M
Employees4,322
Peak AUM$394.07BMar 2026
AUM CAGR+16.5% /yrover 25 yrs · 120 filings

AUM by Client Type

Total AUM

$394.1B

Firm Change Matrix

MetricLatest1Y3Y CAGR5Y CAGRTrend
Firm Scale
Total AUM$394.1B+15.2%+16.2%+11.0%
Discretionary AUM$289.5B+15.7%+17.3%+10.6%
Non-Disc. AUM$104.6B+13.9%+13.5%+12.3%
Total Accounts367k+4.7%+5.0%+9.1%
Avg Account Size$1M+10.0%+10.7%+1.8%
Employees4k+3.5%+2.0%+3.6%
AUM / Employee$91M+11.3%+14.0%+7.1%
Client AUM Segments
Wealth AUM$168.4B+13.8%+15.3%+13.0%
Institutional AUM$61.8B+12.1%+12.2%+7.4%
Fund / Pooled AUM$159.2B+17.7%+19.4%+11.0%
Other AUM$4.2B+26.8%+8.4%+1.2%
Client Count Segments
HNW Clients154k+0.9%+2.7%+7.5%
Institutional5k+3.0%+3.5%+6.1%
Pooled / Fund2610.3%+1.3%0.7%
Individuals82k+16.0%+18.1%+15.1%

Key Metrics

Total AUM$394.07B
Discretionary$289.49B
Employees4322
Client Accounts367123
Client RangeMore than 500

Contact & Location

Address

777 E. WISCONSIN AVENUE
MILWAUKEE WI 53202-5391

Phone

414-765-3500

Filing History

120 ADV Part 1 submissions

Fee Structure

% of AUMHourlyFixed FeesCommissionsPerformance Fees

Advisory Services

Financial PlanningPortfolio Mgmt (Individuals)Portfolio Mgmt (Pooled)Portfolio Mgmt (Institutional)Pension ConsultingAdviser SelectionPublicationsSecurity Ratings
Growth

AUM Growth Rate (Annualized YoY %)

Firm Profile

Normalized 0–100 scores across six dimensions.

Discretionary vs Non-Discretionary

Discretionary

$289.5B

73.5% of AUM

Non-Discretionary

$104.6B

26.5% of AUM

Disc. mix ▲ 0.3pp vs 1 year ago

Discretionary
Non-Discretionary

Average Account Size

AUM per Employee

Non-US Client AUM

Headcount Over Time

Total Employees
Advisory Staff
Clients

Client Account Growth

Total Accounts
Discretionary
Non-Discretionary

Clients by Type (Latest)

Client Type Mix Over Time

High Net Worth
Individuals
Pooled Vehicles
Pension Plans
Corporations
Government
Insurance Cos.
Other
Risk & Structure

Regulatory Disclosures

⚠ Disclosures Reportedfirst noted Jan 2001
•Investment-related felony

Custody

Bank CustodyBroker-Dealer CustodyAudited Financials

Other Registrations

Broker-Dealer

Related Entities (Item 7)

Broker-DealerInvestment AdviserPension ConsultantTrust CompanyLaw Firm