PRIEN ASSET MANAGEMENT, LLC
DBA: WATERROCK WEALTH MANAGEMENT
AUM Over Time
Discretionary
Non-Discretionary
At a Glance
| Total AUM | $153.7M |
| Discretionary | $153.7M100% of AUM |
| Client Accounts | 290 |
| Avg Account Size | $530K |
| Employees | 5 |
| Peak AUM | $153.7MMar 2026 |
| AUM CAGR | +16.9% /yrover 3 yrs · 23 filings |
Firm Change Matrix
| Metric | Latest | 1Y | 3Y CAGR | 5Y CAGR | Trend |
|---|---|---|---|---|---|
Firm Scale | |||||
| Total AUM | $154M | +16.0% | +16.9% | — | |
| Discretionary AUM | $154M | ||||
Key Metrics
| Total AUM | $153.7M |
| Discretionary | $153.7M |
| Employees | 5 |
| Client Accounts | 290 |
| Client Range | 1-10 |
Contact & Location
Address
6565 AMERICAS PARKWAY NE
ALBUQUERQUE NM 87110
Phone
505-831-6342
Filing History
23 ADV Part 1 submissions
Fee Structure
% of AUMHourlyFixed Fees
Advisory Services
Financial PlanningPortfolio Mgmt (Individuals)Publications
Growth
AUM Growth Rate (Annualized YoY %)
Firm Profile
Normalized 0–100 scores across six dimensions.
Discretionary vs Non-Discretionary
Discretionary
$154M
100.0% of AUM
Non-Discretionary
$0
0.0% of AUM
Disc. mix ▲ 0.0pp vs 1 year ago
Discretionary
Non-Discretionary
Average Account Size
AUM per Employee
Headcount Over Time
Total Employees
Advisory Staff
Clients
Client Account Growth
Total Accounts
Discretionary
Non-Discretionary
Clients by Type (Latest)
Client Type Mix Over Time
High Net Worth
Individuals
Risk & Structure
Regulatory Disclosures
✓ Clean RecordNo regulatory disclosures
Related Entities (Item 7)
Pension ConsultantTrust Company