HIGH FALLS ADVISORS, INC.
AUM Over Time
Discretionary
Non-Discretionary
At a Glance
| Total AUM | $694.7M |
| Discretionary | $685.8M99% of AUM |
| Non-Discretionary | $8.9M |
| Client Accounts | 1,848 |
| Avg Account Size | $376K |
| Employees | 17 |
| Peak AUM | $694.7MMar 2026 |
| AUM CAGR |
Firm Change Matrix
| Metric | Latest | 1Y | 3Y CAGR | 5Y CAGR | Trend |
|---|---|---|---|---|---|
Firm Scale | |||||
| Total AUM | $695M | +14.4% | +15.5% | +8.0% | |
| Discretionary AUM | |||||
Key Metrics
| Total AUM | $694.7M |
| Discretionary | $685.8M |
| Employees | 17 |
| Client Accounts | 1848 |
| Client Range | 251-500 |
Contact & Location
Address
180 SOUTH CLINTON AVE
ROCHESTER NY 14604
Phone
585-935-5300
Filing History
36 ADV Part 1 submissions
Fee Structure
% of AUMHourlyFixed Fees
Advisory Services
Financial PlanningPortfolio Mgmt (Individuals)
Growth
AUM Growth Rate (Annualized YoY %)
Firm Profile
Normalized 0–100 scores across six dimensions.
Discretionary vs Non-Discretionary
Discretionary
$686M
98.7% of AUM
Non-Discretionary
$9M
1.3% of AUM
Disc. mix ▲ 0.0pp vs 1 year ago
Discretionary
Non-Discretionary
Average Account Size
AUM per Employee
Headcount Over Time
Total Employees
Advisory Staff
Clients
Client Account Growth
Total Accounts
Discretionary
Non-Discretionary
Clients by Type (Latest)
Client Type Mix Over Time
High Net Worth
Individuals
Corporations
Risk & Structure
Regulatory Disclosures
✓ Clean RecordNo regulatory disclosures
Other Registrations
Banking Institution